Our goal is to build a sustainable business providing reliable data, hobby entertainment, market insights, and collection tracking.
Maintaining Card Ladder is labor intensive. We have spent countless hours developing Card Ladder and will spend countless future hours sustaining and enhancing it. We also have server and hosting costs.
Here are the three primary factors that we balanced when setting our price. (1) Making Card Ladder widely availability to all people with a serious interest in sports cards. (2) Signalling that Card Ladder provides valuable information that is worth consuming. (3) Generating enough revenue to cover our costs.
Put differently, we selected $15 as our price because this makes it available to collectors of all levels who are serious about understanding sports cards, at a price point that conveys the value of the analysis, information, and tools provided.